In memory of Pete Zabinski, our captain and trailblazer, who left us while doing what he loved — teaching the art of marlin fishing to captains from across the globe at Marlin University in Costa Rica. Pete was the original voice behind Let 'em Eat, always insisting on "feeding the bait to the game fish offshore" to get them all riled up before shouting "Lines in!" and, inevitably, "Fish ON!!" His larger - than - life presence and his passion for the sea shaped our brand’s ethos and remain at the heart of every collection. Our 'Sweet Pete' shirts and hats are a tribute to his legacy — a captain truly larger than life, who lived to share his unmatched skill and joy for fishing.

Dive In With Us At Let 'em Eat, it's more than just apparel; it's about living Pete's mantra to the fullest. It's about setting the lines, catching the breeze, and pushing the limits. So gear up, get out there, and let the spirit of Sweet Pete guide you to your n ext big catch or your peaceful escape along the shore